Our client, a well respected operator of online casinos, supplied us with over 1.5 Million records, representing potential clients in over 130 territories worldwide, with 12 languages and over 70 DIFFERENT masters, each representing different data sources (for tracking purposes).
Media Hut then carried out a wide range of data services, including merge, purge and de-duplication. In addition to this, elements of the data needed appending, (as it was missing postal codes) to maximise our clients ROI.
By offering suppression services such as deceased and gone-aways, we were also able to increase deliverability stats, leading to maximising the returns on the campaign.