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I am pleased to announce that Mediahut will again be exhibiting at ICE in London in January !

Following on from the successes of our previous booths at various shows, we will PROBABLY be running the Champagne Bar again too !

It has been so popular, that we have also increased our booth size by almost 200%, and will therefore be able to accommodate even more clients and prospects.

Further details to follow : Watch this blog for more details…..

Also, feel free to pass this along to anyone else you think may be interested !

Looking forward to seeing you there….

The Mediahut Team

A very interesting  recent study shows that :

52% of Adults who regularly or occasionally take part in gambling have done something in the past 12 months as a result of the Direct Mail they have received.

36% Actually went on to buy something.

Interesting reading, and for the first time, betting/gambling is specifically mentioned.

This also contains a lot of information about WHY people choose to open or ignore mail they receive.

direct-mail-research-aug-2011

Contact us today to see how you can maximise YOUR response rates.

For so long, the argument about Offline media being “UN-measurable” has been a bugbear, especially with Mobile operators.

Whilst at EGR Live this week, I was thinking about doing a DM piece for a mobile operator, but the argument remained “I cant measure it accurately”.
Although sending a text to a mobile is easy, it is also easily deleted.  The passive nature of a text communication leads to a relatively low response rates.

So imagine being able to fully personalise a Direct Mail piece (or indeed an email) , sent to a named individual, relating to a specific event (a forthcoming cup final, a specific promotion etc)

By using a simple QR code, like this one :

LInk to personalised website

Operators are able to offer a strong call to action, linking to a fully personalised URL.   This can be campaign specific, affiliate specific or even individual specific.  By simply pointing their smartphone or Iphone at it, they are automatically led to the correct landing page. (Using any one of a number of free apps).

I think this is a KEY medium for all new Mobile operators to not only define their product perception (sending high quality welcome packs for example, rather than an easily dismissed text message).

Not only this, but it is possible to lead a client directly to a specific campaign, or even an individual match !

QR codes have the potential to be a massive driver of traffic to Mobile sites, and not only in DM.  They can be used outdoor like this :

Any passing pedestrian just points his phone at it, and away he goes!

I am still thinking of ways and means of getting this implemented into the Marketnig Mix, but it is something that Mobile Marketeers need to be all over, and quickly !

The news on Friday that the big 4 US facing poker rooms (Full Tilt, Pokerstars, Absolute Poker, Ultimate bet) have been “Cut off” sent waves (note i did NOT say shock ;-)  throughout the Online Gaming sphere. In my opinion, this was no big surprise..  For so long, the big 4 have been carrying on business in the US despite KNOWING that the US DOJ considered it illegal. (They argued otherwise, but that’s irrelevant)

My question is this ; IS there a positive to this anywhere ?

Well , I think there are a few

For NON US Players : A lot of the US Sharks will simply  be taken out of the equation, that has to make life easier for them, therefore more making play enjoyable.

For the Industry : A levelling of the playing field can only lead to fairer competition.  For so long, the more transparent operators had always been so far behind the US facing guys, (liquidity of players, cash available for marketing, branding, sponsorship of BIG name celebrities etc), this may now tend more towards equilibrium.

For Affiliates : It is probable that with the as yet unknown status of the big 4, the affiliate mindset may change to driving non US traffic to other operators.  So where previously 100 players sent to Stars (say), this may now lead  to 80 US players going nowhere, BUT 20 players to Laddys/Bwin/party/wherever instead. This will further weaken the presence of the Big 4 in Europe (France may be the exception due to Stars licence there)

For non US facing operators: There will also be a large number of non US players WITH the big 4 who twitch due to headlines, rumour, payment issues etc. There will be a massive rush to take these players to other networks.  There will be a ton of players who last week were happily playing on one of the affected networks, who may wake up Monday to find it gone.  They WILL need somewhere else to go.

This and the other obvious factors will lead to an immediate increased marketing spend in Europe as a big “Land grab” takes place.  This is going to be a race to grab as many players as humanly possible in the shortest achievable time.

This inevitably means there will be winners and losers.  The losers will inevitably be the big 4.  The winners will  be the operators who react first, effectively and intelligently. By (for example) reactivating lapsed players who showed strong propensity (ie probably churned elsewhere).  Good timing could be critical.  Imagine being a european player on FT who sees the current kerfuffle and decides to blow.  He receives a timely  offer  from Mansion next week, where do you think he will end up ?

This is before we even consider further income potential.

Its going to be an interesting few weeks……Maybe it’s only a grey friday after all…..

Mediahut are pleased to announce that they will be exhibiting at Ice (Jan 25th-Jan 27th, Earls Court, London)

Once again, we will be having a Champagne Bar for all our clients to come and chat to us over a glass of fine Champagne and discussing their forthcoming Direct Mail requirements.

We are also offering a FREE data audit to all new clients, to allow them to get a snapshot of their data quality.  This will help them to not only identify the quality of the data they hold, but also to see how Mediahut can enhance their data and increase its value.

Come along to stand 5196 and join us for a drink  !

email us if you  would like an invitation !

*
Karl Dukes will be attending the Budapest Affiliate Conference on 8th & 9th Oct.

He will be staying at the official hotel.

Appointments are filling up fast… if you want to meet up to discuss your next campaign and how Media Hut can help, email sales@gamingdm.com NOW to arrange an appointment!

Karl and Kelly will be at the AD:Tech show on Tuesday - if you’d like to meet up and chat about how Media Hut can help with your next campaign - email sales@gamingdm.com

http://www.ad-techlondon.co.uk/

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Specialists in Direct Mail for the Online Gaming Industry

The GamingDM team will be in London on Friday 17th September and we still have a couple of appointments free in the afternoon if you would like to discuss your next Direct Mail campaign and see how we can help!

We can manage all types of campaigns - Acquisition | Conversion | Retention | Reactivation

Media Hut offer you a ‘complete Direct Mail solution’, from data cleanse and enhancement, to print and fulfilment and onto a global postal network distribution.

Wether it be a Welcome letter and CDrom / scratch card for new acquisitions, or a personalised gift for your VIP’s –we can help!

If you are interested in talking to the team – send your enquiry to sales@gamingdm.com and we’ll be in touch!

Regards,

The Media Hut Team!

Tel: +44(0) 115 987 3777
Fax: +44(0) 115 987 4181

www.gamingdm.com

Join us on Facebook

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For those of you who haven’t yet been lucky enough to meet the team, we thought you might like to put faces to names…

This wonderful masterpiece of a caricature was taken at the igaming social in London last week… Thanks to our friends at Intertops!

Media Hut - GamingDM

Specialists in Direct Mail for the Online Gaming Industry

Acquisition | Conversion | Retention | Reactivation

Tel: +44(0) 115 987 3777

Fax: +44(0) 115 987 4181

www.gamingdm.com

Join us on Facebook