*
For those of you who haven’t yet been lucky enough to meet the team, we thought you might like to put faces to names…
This wonderful masterpiece of a caricature was taken at the igaming social in London last week… Thanks to our friends at Intertops!
Media Hut - GamingDM
Specialists in Direct Mail for the Online Gaming Industry
Acquisition | Conversion | Retention | Reactivation
Tel: +44(0) 115 987 3777
Fax: +44(0) 115 987 4181
*
Karl, Kelly & Debbie will be attending the igaming social in London next week… we look forward to seeing you there!
t - 0115 987 3777
sales@gamingdm.com
www.gamingdm.com
Join us on Facebook
*
Media Hut had a great time at EGR, meeting with existing AND new clients to discuss how we can assist with their next Direct Mail campaign.
Specialists in the Online Gaming Industry offering you a ‘complete direct mail solution’
Acquisition | Conversion | Retention | Reactivation
From letters & CDs, scratch cards or welcome packs and anything else in-between… to see how we can help with your next campaign, get in touch TODAY!
Tel: +44(0) 115 987 3777
Fax: +44(0) 115 987 4181
sales@gamingdm.com
www.gamingdm.com
EGR Live, 14th - 15th June 2010
Come & Visit us at Stand A72
Catch up with Karl & Kelly over a glass of champagne at the show and discuss how Media Hut can help you with your Acquisition, Conversion or Retention Direct Mail campaign.
With the World Cup fast approaching… why not do something special for your VIP’s?
See you at EGR… Stand A72!
Kelly & Karl!
Join us on Facebook - Click here
iGB Super Show 25th - 28th May 2010
Catch up with Karl at the show and discuss how Media Hut can help you with your Acquisition, Conversion or Retention Direct Mail campaign.
With the World Cup fast approaching… why not do something special for your VIP’s?
To arrange a meeting with Karl, send an email to sales@gamingdm.com with a date and time to suit you to and we’ll get you booked in!
See you at Prague!
The Media Hut team
Join us on Facebook - Click here
Karl will be in Amsterdam on Thursday & Friday this week at CAC2010. If you would like to meet and discuss how Media Hut can help with your Marketing campaign - PM us on Facebook and we’ll get in touch!
Join us on Facebook - click here
Global pulp prices are heading towards record highs, threatening higher paper and packaging costs, as supply disruptions in some of the world’s biggest producing countries coincide with a recovery in demand.
“There is a squeeze on the pulp market,” says Linus Larsson, at SEB Enskilda in Stockholm.
Pulp is the raw material used to manufacture newsprint, fine paper, magazine paper, and cardboard and analysts forecast that paper and packaging rates will increase soon.
Reported by FT.com on Tuesday, 16 March 2010 (on March 16, 2010)
But Media Hut are still managing to keep prices steady!
To read the full article, click here (subscription required)
Three members of the Media Hut Team, David Dickinson - General Manager, Gareth Daibell and Jonnie Walker from the Sales team, all took part in the Nottingham Sport Relief Mile on Sunday 21st March to help raise money for vulnerable people all over the world.
Left to right: David Dickinson (3rd), Jonnie Walker (1st) and Gareth Daibell (2nd)
Sport Relief is a charity event from Comic Relief in association with BBC Sport, bringing together sport and entertainment to help raise money for global causes.
Although they didn’t quite run a marathon (or 43 marathons, for that matter), they did take part in the three-mile race and all managed to complete it in under 35 minutes. Well done guys!
Our overall target was £300, but the boys managed to smash that and raise a total of £656.51! And as if that wasn’t enough, Mike Towle, Managing Director of Media Hut, has agreed to match the sum raised – totalling a staggering £1313.02!
Karl Dukes will be in Australia from Monday to Friday next week. If you’re around and would like to discuss how Media Hut can help you with your DM, just send Karl an email.
IGB Down Under - 24th - 25th March
Karl will be attending on Thursday & looks forward to seeing some of you there!
We have been working in the online gaming space over 7 years. By having in-depth knowledge of all types of marketing for online operators, from acquisition to retention, from conversion to re-acquisition, we can assist you!
$30,000, $80,000?
Since email marketing started, back in the mid-1990s, companies have embraced the misconception that email is virtually “free” as a marketing medium.
This false impression often leads to over-communication, which, in turn, triggers diminished response rates, spam complaints, and unsubscribes. Even marketers who are sensitive to email recklessness sometimes face internal pressures, such as of year revenue numbers, to send “one last blast to the entire database” with the justification that “it doesn’t cost us anything.”
So what is the true cost of an email campaign?
To understand true cost, you need to first understand your marketing database a little better. The names within it are not all equally engaged, and your actions affect this level of engagement.
Net New Names
At one end of the spectrum are the names entering your database. As a marketing team, you work hard to populate your database - attending shows and events, putting on webinars, publishing research, and investing in paid and natural search. As these efforts succeed, new names will enter your marketing database. By understanding the investment it takes to create these marketing programs, and then dividing that total cost by the number of net new names in your database, you can calculate a Cost per Net New Name. For the sake of this discussion, let’s assume that cost is $10.
Emotional Unsubscribes
At the other end of the spectrum are the people who are disengaging from your messaging. The reality is that many marketers only measure actual unsubscribes - those who clicked on the unsubscribe link - as their measure of disengagement. However, this limited measure fails to fully account for the way in which most email recipients disengage. Most recipients reflexively ignore or delete unwanted messages, rather than clicking on an unsubscribe link. At this point, they have “emotionally unsubscribed,” and are not paying attention to your messages.
To identify people who have “emotionally unsubscribed,” you need to measure whether they have engaged at all - email opens, clicks, or website visits - in the past three or four months. If not, it is likely that they have disconnected from your communications.
The Path to Disengagement
Between these two ends of the spectrum is what you, as a marketer, control. Irrelevant messaging, poorly targeted content, and thinly disguised sales pitches will quickly drive your audience away. To understand how it takes for your prospects to disengage, you must analyze your email marketing history. Look at the number of “ignored” emails between any two “non-ignored” emails. If you look at a “reasonable maximum” for this number - say the 80th percentile - you can see how long it takes a person to disengage. For example, if only 20% of your audience ever re-engages after they have ignored 20 emails in a row, your Disengagement Path is 20 emails. Let’s use this figure for our example.
Calculating a Real Cost
Now, with these two values, you have a way to calculate the true cost of an email campaign. People who disengage must be replaced with net new names, or your overall effective marketing database shrinks. So, for an email campaign that is sent to 100,000 people, of which 40,000 open it, we have 60,000 who did not engage in any way.
The cost of this campaign is found by dividing those 60,000 by the Disengagement Path of 20. This email campaign can be said to have pushed the disengagement of 3,000 people.
At $10 per name, this loss of 3,000 people has a true cost of $30,000. Not an insignificant cost for an email marketing campaign at all.
If thought about in this way, which is much more accurate than just the hard costs of the email send itself, we would all make significantly better email marketing decisions as we would be guided by a much more accurate view of the economics.
Source - B2B Marketing Online